Adam Cardona Media Kit: Sports Massage Expert in NYC Available for Press, Podcasts, and Media Interviews
Adam Cardona is a New York City sports massage therapist with 21 years in the performance and recovery industry, the founder and lead practitioner at Elite Healers Sports Massage in Midtown Manhattan, and a recognized voice on athletic recovery, soft-tissue therapy, and performance optimization. His work has been featured in Forbes, Runner's World, and Newsweek. He is available for podcast interviews, press features, expert quotes, and on-camera media commentary related to sports massage, injury recovery, IASTM, myofascial release, cupping therapy, and the science of muscular performance.
Topics Adam Cardona Speaks On
Adam's expertise spans the full landscape of sports massage and athletic recovery, with particular depth in the areas where journalists, podcasters, and producers most often need a credible expert source.
NYC Marathon recovery and endurance athlete care. Adam has worked with hundreds of runners training for the New York City Marathon and major half marathons. He can speak to pre-race preparation, post-race recovery protocols, common running injuries like shin splints and runner's knee, and how soft-tissue therapy fits into a marathon training cycle.
IASTM and Instrument-Assisted Soft-Tissue Mobilization. Adam is one of the few NYC practitioners offering IASTM as part of clinical sports massage treatment. He can break down what IASTM actually does to fascia and scar tissue, when it is and is not appropriate, and how it compares to other manual therapy approaches.
Sports massage versus deep tissue versus Swedish massage. The public confuses these constantly. Adam is a clear, on-camera communicator who can explain the real differences and when each one belongs in a recovery plan.
Recovery for Midtown executives and desk-bound professionals. Chronic neck pain, shoulder tension, lower back issues, and stress-related muscle dysfunction are the daily reality for finance, legal, and tech professionals. Adam treats this population every day and can speak to it from direct clinical experience.
Treatment plans versus one-off sessions. Adam developed a proprietary three-tier treatment plan framework (Minor Adjustments, Essential Rehabilitation, and Comprehensive Recovery) that he uses across his practice. This is a unique editorial angle most massage therapists cannot speak to.
Sport-specific massage protocols. Adam has built sport-specific treatment approaches for runners, CrossFit athletes, basketball players, tennis players, golfers, dancers, martial artists, soccer players, swimmers, cyclists, and pickleball players.
The science of muscular recovery. Adam can speak fluently to the role of sleep, hydration, nutrition, and active recovery in muscle repair, and how massage therapy fits into a complete recovery framework.
Cupping therapy and myofascial release. Both are widely misunderstood. Adam offers clear, evidence-informed commentary on what these modalities actually do.
Functional dysfunction in athletes. Adam coined his own framework around the concept that elite athletes need a measured amount of muscular asymmetry to perform at their best, and that the goal of sports massage is to manage that imbalance, not eliminate it. This is a strong contrarian editorial angle.
Adam Cardona delivering clinical sports massage at Elite Healers in Midtown Manhattan.
About Adam Cardona
Adam has 21 years in the performance industry. He spent his first 9 years as a fitness instructor, personal trainer, and athletic trainer, and the last 12 years as a clinical sports massage therapist. That dual background is rare. Most massage therapists do not understand training load, programming, or athletic biomechanics from the inside. Most trainers do not understand soft-tissue therapy at a clinical level. Adam built Elite Healers Sports Massage on the intersection of those two disciplines.
He founded Elite Healers Sports Massage in Midtown Manhattan and has built it into a results-focused recovery practice that serves competitive athletes, NYC marathon runners, triathletes, and high-performance professionals. He has personally treated thousands of clients and trained the entire Elite Healers therapist team in his proprietary treatment-plan system.
Adam is one of the few NYC practitioners offering Instrument-Assisted Soft-Tissue Mobilization (IASTM) as part of clinical treatment, and his work consistently bridges the gap between clinical massage therapy and athletic performance.
Adam Cardona delivering assisted stretching and hip mobility work at Elite Healers Sports Massage in NYC.
Why Journalists and Producers Work With Adam
Clear and on-camera ready. Adam runs his own YouTube channel and has produced extensive evergreen educational video content. He is comfortable on camera, knows how to deliver a sound bite, and can translate complex anatomy into accessible language for general audiences.
Evidence-based and non-hype. Adam does not make medical claims, does not push pseudoscience, and does not oversell what massage can do. Producers and editors get a credible expert who will not embarrass them.
Sport-specific depth. Most massage therapists can talk about massage in general. Adam can talk about why a tennis player's rotator cuff loads differently than a baseball pitcher's, why a CrossFit athlete's hip mobility issues are different from a marathon runner's, and what a sport-specific treatment actually looks like.
Fast turnaround. Adam responds to media inquiries quickly. If a journalist needs an expert quote on deadline, he understands the pace of the news cycle.
Authority position. Adam has been featured in Forbes, Runner's World, and Newsweek. His perspective has already been vetted by major outlets.
Press Features and Media Appearances
Adam Cardona and Elite Healers Sports Massage have been featured in Forbes, Runner's World, and Newsweek. Additional press, podcast appearances, and media features are catalogued in the downloadable media kit PDF below.
Sample Story Angles for Journalists and Producers
The following angles are ready to pitch and Adam can speak to all of them on camera or in print.
- Why most New Yorkers misunderstand the difference between sports massage, deep tissue, and Swedish massage, and why it matters for results.
- What actually happens to your muscles during NYC Marathon training, and the recovery mistakes that derail runners every year.
- The rise of IASTM in clinical sports massage and what it does that hands alone cannot.
- Why high-performing executives in Midtown are treating recovery as a non-negotiable, not a luxury.
- Functional dysfunction: the counterintuitive reason why elite athletes do not want to be perfectly symmetrical.
- The treatment plan framework: why one massage rarely fixes anything, and what consistent clinical work actually accomplishes.
- Cupping therapy after the Olympics: separating evidence from trend.
- The connection between menopause and frozen shoulder, and why massage therapy belongs in the conversation.
- Sleep and muscle recovery: the overlooked variable in every athlete's recovery plan.
Adam Cardona's Media Kit
Get the complete media kit including Adam's full bio, professional headshots, high-resolution photos, full press feature list, suggested interview questions, and contact information for booking.
Frequently Asked Questions
Who is Adam Cardona?
Adam Cardona is a New York City sports massage therapist and the founder of Elite Healers Sports Massage, located in Midtown Manhattan. He has 21 years in the performance industry, with the first 9 years as a fitness instructor, personal trainer, and athletic trainer, and the last 12 years as a clinical sports massage therapist. He specializes in athletic recovery, sports massage, IASTM, myofascial release, and cupping therapy.
Where has Adam Cardona been featured?
Adam Cardona and Elite Healers Sports Massage have been featured in Forbes, Runner's World, and Newsweek, with additional appearances on podcasts and digital media outlets.
What topics can Adam Cardona speak on?
Adam can speak as an expert on sports massage, athletic recovery, NYC Marathon training and recovery, IASTM, myofascial release, cupping therapy, sport-specific treatment for runners, CrossFit athletes, tennis players, golfers, basketball players, and dancers, recovery for Midtown executives, treatment planning, and the science of muscular recovery.
Is Adam Cardona available for podcast interviews?
Yes. Adam is available for podcast interviews remotely from anywhere in the world and in-person in the New York City area. He responds to media inquiries promptly and is experienced on camera and on microphone.
How do journalists contact Adam Cardona?
Journalists, podcast hosts, producers, and PR professionals can submit a media inquiry through the form on this page or download the full media kit PDF for direct contact information.
Book Adam for Your Show or Story
Adam Cardona is available for podcast interviews, press features, expert quotes, on-camera segments, and contributed editorial pieces on sports massage, athletic recovery, soft-tissue therapy, IASTM, and performance optimization. NYC-based, available for in-studio in Manhattan, and available for remote interviews worldwide.
For any inquiries email: info@elitehealerssportsmassage.com